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Press Room |
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| January 2006 |
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| Decemeber 2005 |
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| November 2005 |
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| October 2005 |
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| August 2005 |
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| April 2005 |
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| TAI signs preliminary partnership agreement with the Big
Picture Agency and the Herbarium to launch the Herbal Bandage. |
| The Herbal Bandage is a product developed by Kathy Duffy, owner of the Massachusetts-based herbal remedy retail store, the Herbarium. The product is a proprietary herb-based powder that stops deep-cut bleeding and provides antiseptic protection. TAI is working with PR firm The Big Picture Agency to review the regulatory requirements and best commercialization path for each market niche planned for penetration.
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| TAI signs contract with public relations firm Jefferies Corporation
to launch three New beverages |
| C-Ice is a hemp-based tea making waves in Western and Central Europe. It started selling where it's manufactured in Austria but is now selling in over 13 European countries. TAI will provide legal and regulatory guidance and label design, and will introduce the product through our health food store broker network. TAI will also assist Jeffries with Al Fadi Oriental Mint Tea and Memphis Energy drink. Launch and product roll out is expected in Q2 of 2006.
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| TAI helps Aveesa Ltd execute distribution agreement with
Sahadi Fine Foods for Iranian pomegranate juice |
| Sahadi Fine Foods, one of the largest ethnic food distributors
in the U.S., has agreed in principle to distribute a new pomegranate
juice product being imported from Iran by Aveesa Ltd. TAI introduced
Aveesa to Sahadi and determined the target market price, designed
prices for a 3 and 4 step distribution program, negotiated geographic
regions, and help to develop the sales and marketing plan for
the new product. Ray Tavana, managing partner of New Jersey
based Aveesa, had this to say, "We were doing Ok on our own,
but TAI helped us take sales to the next level." The first
shipment of Takdenah Pomegranate Juice should arrive at Sahadi's
warehouse in January 2006.
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| TAI closes distribution agreement between Italian herbal
supplement manufacture and major U.S. distributor |
| Nutraceutical Corporation (Park City, Utah), one of the largest
dietary supplement manufacturers and distributors in the U.S.,
will be launching a line of herbal dietary supplements made
by Balestra & Mech (Vicenza, Italy). TAI worked with both partners
to create a distribution and marketing agreement for over one
year and the products are now expected to show up in retailers
throughout the U.S. by Q2, 2006. The line of liquid herbal tonics
addressing a variety of common health-related conditions will
target growing demand for ultra high quality herbal supplements
with innovative delivery mechanisms. TAI facilitated the relationship
between the parties and has provided assistance on a full range
of issues including product selection, package design, regulatory
compliance, collateral marketing materials and import-export
logistics. Tullia Calcagnile, Balestra & Mech USA Marketing
and Sales Manager, says, "We have a 100 year track record of
success in Europe but we needed to access necessary expertise
in order to launch our products in the US. And we needed to
control costs. TAI provided just the right mix of services
and support that would have been very difficult to put together
ourselves without tremendous expense."
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| TAI launches new Chinese manufacturing sourcing service |
| TAI has recently formalized an agreement with Worldpro International (WPI), a Chinese/U.S. based business development group whose mission is to interpret and manage commercial relationships between Chinese manufacturers and U.S. buyers. WPI has chosen TAI as its exclusive partner to provide access to U.S. markets through the extensive sales and distribution network TAI has developed over the years. Currently TAI has consummated a memorandum of understanding between WPI and The Shoreline Group in the building materials/millwork sector. The Shoreline Group will be presenting a variety of Chinese manufacturers and their products to buyers in the U.S.
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| TAI partners with Artesia Market for test marketing ethnic
products in Redondo Beach, California |
| Artesia Market is a leading ethnic retailer in the South Bay region of Los Angeles and has agreed to serve as a test market for TAI clients. Artesia Market is currently carrying three brands of Jordanian olive oil which have been selling well in the market. Matt Nussbaum, TAI Senior Partner, says, "Artesia Market provides real-time feedback on product pricing, quality, and packaging within a targeted ethnic market in Los Angeles. It's good for the retailer to have new products to help maintain their competitive advantage. By being a test marketing site, we give Artesia Market owners first right to any new product in the Southern California market." Products to be tested include Pomegranate juice, honey, olives, and oriental teas.
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| Adam's Fair Acre Farms agrees to carry Jordanian olive oil |
| Family-owned Adam's Fair Acre Farms, a regional grocery market
in the mid-Hudson area of New York state, has agreed to carry
all three Jordanian olive oils that TAI represents: Terra Rossa,
Al Toor, and Nabali brands. Adam's tested the product in its
Poughkeepsie store which does about $20m in retail sales and
approx. $200k in olive oil alone. Mark Griffen, produce buyer
stated, "It's a good olive at the right price - and we love
the packaging." TAI worked with producers to design new packaging
for the U.S. market.
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| TAI develops and trademarks a new fair wage product certification
program. |
| Working in conjunction with USAID, TAI developed a product
certification program that warranties - for a specific product
- that all workers in the supply chain are making above minimum
wage in the country they are working. This certification fills
the need of ensuring that field workers and factory workers
in whatever country a product is produced are getting a livable
wage. The first product to be certified is the Nabali Fair Wage
Olive Oil produce in Amman, Jordan. Site visits, employee interviews,
and a review of payroll were conducted to ensure compliance
with certification requirements. Next up for consideration for
certification are pomegranate juice from Azerbaijan and gourmet
honey from Mexico.
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TAI Speaks
TAI has presented and often served as the featured speaker at numerous
conferences focused on international commerce, U.S. markets and
specific industry segments. If your commercial company, trade
organization or government agency might benefit from a hands-on
perspective on U.S. markets, contact us at info@Tassociates.com.
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