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Why TAI? A Partner for U.S. Market Development |
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Why Choose TAI?
| MASS VOLUME AND NICHE DISTRIBUTION |
| TAI is for companies seriously seeking high volume sales in
the United States and smaller niche market distribution. Selling
to the U.S. market with the intent of supplying large quantities
absolutely requires delicate and precise preparation before
meeting any large distributor. TAI is in the business of developing
U.S. marketing programs on a professional basis, planning and
implementing a penetration strategy and maintaining sales with
the goal of mass volume distribution or smaller niche market
distribution depending on your needs. |
| U.S. DISTRIBUTOR REQUIREMENTS |
| It is a requirement of large U.S. distributors that certain preparations be made before meeting with them. Such preparation includes market positioning analysis, proof of the ability to supply, competitive pricing structures and policies, marketing plan, ability to support the U.S. sales network and more. TAI specializes in this sort of preparation and introduces companies to distributors on a solid basis.
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| EXPERIENCE |
| TAI has been aggressively implementing U.S. market development
programs since 1995. |
| CONTACTS |
| Twenty-year extensive business network with U.S. buyers and distributors at a personal level. TAI gives companies access to top contacts where they would normally be quickly turned down. In fact, a typical large distributor gets on average 100-300 requests every day from companies wanting them to distribute their products. U.S. distribution is based on personal relationships.
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| PROFESSIONAL STAFF |
| Ten TAI project directors each have over 10 years of experience
in their field. TAI project directors are well known and respected
market veterans in their given market sectors and have access
to key buyers when others do not. |
| MINIMAL RISK |
| TAI uses the best bottom-up risk management strategies permitting safe, scalable project progression. Each step of the TAI market development methodology serves as a milepost in determining the viability of going on to the next step. This assures that financial resources invested in a TAI project are managed with the greatest care and attention.
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| LOWER COST |
| TAI projects consistently cost less than “do it yourself” (DIY) projects. Companies entering the U.S. market by themselves typically experience frustration from constant rejection by distributors or from distribution relationships that don’t yield significant sales. Because they may lack a complete understanding of marketing in the U.S., DIY projects result in costly mistakes, have a low ROI, and if at all successful have minimal market penetration and in most cases no sustainability in the market.
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